Integrate Bumble’s theme of female empowerment through music in an already saturated space during South By Southwest.
Partner with country superstar Keith Urban, whose recent single “Female” aligns with Bumble’s brand and message, to create custom content, as well as a branded pop-up experience and performance at Stubb’s in Austin, TX. By combining Bumble’s mission of empowerment and Keith Urban’s new music, the one-of-a-kind partnership also curated content for Bumble’s social platforms which, helped further spread Bumble’s female-first message.
Exclusive story on People.com
One-on-one Q&A with Keith Urban and Bumble for exclusive branded content
Capacity filled venue at Stubb’s engaging with the brand
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