Launch Tennessee Tourism’s Snapchat channel. Engage millennials and communicate that Tennessee is the place to travel for music.
Partner with Garth Brooks, who was set to earn his 7th Diamond Award from RIAA, making him the best-selling U.S. solo artist of all time (surpassing The Beatles) to bring the prestigious honor to Tennessee, the birthplace, and home of his music career. Create a free celebration event where fans gain entry via Snapchat’s channel.
31,000 followers in 24 hours
Tickets sold out in under 3 minutes
6.2 million Snapchat views over two weeks
Fans visited from 42 states and 5 countries
Generated $701,964 in tourism revenue
Over 700 Million earned Media Impressions
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