Enhance brand affinity and increase acquisition for Bumble on college campuses in a fun and engaging way.
Develop a surprise and delight program, Bumble Beats, for college campuses by partnering with artists who are performing nearby. At SMU, The Chainsmokers surprised a group of Bumble users on campus where they got to meet, take pictures and win tickets to their concert in Dallas that night.
Over 4M social impressions
Increase in Bumble downloads on SMU’s campus
In-App card created where users could win tickets to The Chainsmokers European Tour
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